Alex Chevereau
Business Founder – Better Living Hamburg
Why we come to work
We come into work because we believe in earning a living by making the world a better place through something we are super interested in. Providing the best 21 Century nutrition solution is all those things. We do this by offering healthy, high-quality ingredients, user-friendly experiences, transparency, and prioritising customer satisfaction. We just happen to serve delicious food that helps you lead a healthy, happy, and productive life… want to buy one ?
Despite our ambitious vision, we are not naive about the obstacles we face. We encounter challenges daily and make mistakes. What matters is that we carry ourselves with grace, learn, and continuously improve. To that end, we value your feedback and participation. Think something could be done better? Have a product feature idea? Want to join our team? Contact us here.
Our 'Evil Genius' roadmap to create the best 21st Century Eating solution
Rome wasn’t built in a day after all.
- Begin limited operations in Hamburg offering 2 different choices of meals a day, for lunch 3 days a week.
- Expand offering from Monday to Friday and offering 2 different choices of meals a day for breakfast and lunch.
- Invest in a ‘food cargo bike’ to sell on location around Hamburg and shorten delivery times
- Hire a dedicated employee to implement automation in kitchen, delivery and customer service. The theory is that this will increase traceability, improve quality consistency, and lower operational costs and hence final cost to consumer.
- Implement the ‘transparency update’. Webcam feed of our facilities for customers who want to see how their food gets prepared, effective data visuals to communicate nutritional and cost breakdown of meals to customers, as well as offering guided tours of our facility.
- The packaging update. Develop noble material (stainless steel, glass, latex) reusable containers to improve nutritional and taste quality as well as reduce packaging costs.
- Partner with local health insurance firms to offer health insurance discounts to our customers due to decreased medical care costs of our customers.
- Develop B2B (hospitals, offices, etc.)
- Offer Catering for private individuals
- Launch Budget and Premium lines brands
- Partner directly with farms and build automated greenhouses for selected products to improve traceability, ingredient quality and costs.
- Fund our own research lab to explore further the science of food and human health. Help develop better meals for our customers
- Better Living Eating complete! Time to tackle housing, transportation, and education
- You didn’t think it would be that easy, did you. Better Living Eating will have to continue evolving and adapting over the years to match the reality on the ground. However the skeleton of the vision will be realised at this point.
Ideas are easy, building is difficult. We’re eager for you to join the team and help us.